Largely recognised as a flagship youth engagement initiative, Waxworks was an Award Winning Social Enterprise located in the North of England. As a not for profit, the success of this project relied heavily on gaining support through Grants, Commissions, Tendering and Private Sector Sponorships.
Through the development of a Corporate Social Responsibility initiative – which engaged stakeholders from the Private Sector, Waxworks gained sponsorship from 15 global leaders, including equipment manufacturers Pioneer, Denon, Sennheiser, Whafedale, Soundcraft amongst many others, who donated equipment and expertise to the programme. This allowed Waxworks to design innovative projects with ‘state of the art’ resources, to its beneficiaries.
Its Fundraising Strategy was ongoing from 2002 and it successfully procured finance from a variety of bodies. Waxworks delivered projects for the European Union, The Home Office, Local Councils, Youth Offending Teams, BBC Children In Need, Arts Council England, Schools, Colleges and other Insitutions.
A Marketing and Communications Strategy was devised to attract Publicity and coverage across a range of channels. Waxworks was regularly covered in many leading Music Publications, National Newspapers, BBC Radio and also featured on Channel 4’s “Kids, Knives and Broken Lives” Documentary, as a diversionary enterprise working with at-risk youth.
